Hailing from good old Sussex by the sea in England, now living in Sydney, I started my working life as a junior dogsbody researcher. Late nights, takeaway food, and watching people from behind a mirror. Eventually, I was allowed to meet real people in real places and ask the questions myself. Oh, how times have changed.

After completing my postgrad in ethnography (a fancy word for studying people), I embarked on an awesome career as a strategist, taking me to places like Naked Communications, Ogilvy, Razorfish, and Edelman.

More recently, I launched and co-founded the agency Hopeful Monsters as Creative Partner, where I was making the work as well as thinking about the making of the work. In just three years after launch, The Drum named us Global Small Agency of the Year, Agency for Good, and Underdog Agency of the Year.

Over the years, I’ve had the privilege to work on some amazing award-winning campaigns with brilliant people, partnering with brands such as Coca-Cola, Qantas, Telstra, Samsung, Unilever, Diageo, Converse, Adobe, Expedia, Resmed, the Australian Federal Government, End Food Waste Australia, Who Gives a Crap and Oxfam.

Now, I’m flying solo at Albert & Ursula, where I work amid the chaos of commerce, culture, creativity, and communications, helping brands find the right questions so they can deliver the most epic answers.

Doors open January 2027, ish.